FINNLEY. EDWARDS.

Men’s Online Fitness Coach

Unlock Your Best Self. Join the Journey.

Ready to take charge of your fitness and transform your life? This is more than just training—it’s a lifestyle. I’m here to guide you through every step, helping you build strength, confidence, and long-lasting habits.

Let’s work together to achieve the results you deserve and create a future you’ll be proud of.

About Finnley Edwards

Helping Men Transform Their Lives Through Fitness

I’m Finnley Edwards, a Men’s Online Fitness Coach dedicated to helping men in their 20s and 30s achieve their best selves—inside and out. My journey into fitness started as a teenager, working out at home with secondhand equipment and a big dream. With no access to a gym, I made it work with what I had, pushing myself to grow stronger both physically and mentally. Over the years, I turned my passion into a profession, learning everything I could about fitness, nutrition, and mindset along the way.

But it hasn’t always been an easy ride. From overcoming personal challenges to building a life centered on health and purpose, I know what it takes to push through and create real change. Fitness gave me a goal, a purpose, and a reason to keep showing up every day. It became more than just a hobby—it was a way to take control of my life. Now, I help others do the same. That’s why I’m passionate about coaching men not just to look better but to feel better—mentally, physically, and emotionally.

I know first-hand that transformation isn’t just about lifting weights or following a meal plan. It’s about building confidence, overcoming self-doubt, and creating habits that last a lifetime. That’s why I don’t offer cookie-cutter programs—I build personalised coaching plans designed for your lifestyle, goals, and experience level. Whether you’re looking to drop fat, build muscle, or finally feel comfortable in your own skin, I’m here to guide you every step of the way.

Through expert programming, nutritional guidance, and ongoing support, I make sure you’re never alone in your journey. With the right plan, the right mindset, and the right coach, results aren’t just possible—they’re inevitable. Join me, and let’s make your fitness goals a reality. Together, we’ll create the transformation you’ve always wanted and build habits that will carry you forward long after you’ve reached your goals.

LET'S CHANGE YOUR LIFE

1. Personalised Fitness Coaching

Build Strength, Confidence, and Resilience

With my tailored fitness coaching, you'll receive a workout plan designed specifically for your body, goals, and lifestyle. Whether you’re a beginner or experienced in the gym, I’ll guide you step by step, ensuring your workouts are effective, enjoyable, and aligned with your long-term goals.

2. Nutrition Guidance & Food Coaching

Eat Smarter, Not Harder

Fuel your body with the right foods while still enjoying your meals. My nutrition plans are realistic and flexible—no crash diets or cutting out everything you love. Together, we’ll build a sustainable approach to eating that helps you shed fat, build muscle, and stay energised every day.

3. Mindset & Accountability Coaching

Stay Focused, Stay Motivated

Fitness isn’t just physical—it’s mental. I’ll work with you to overcome limiting beliefs, stay consistent, and build habits that stick. With regular check-ins, support, and accountability, you’ll stay on track and achieve results that last a lifetime.

REAL PEOPLE. REAL RESULTS. REAL STORIES.

Your transformation starts here, but don’t just take my word for it—see what my clients have achieved. From dropping body fat and building lean muscle to boosting confidence and transforming their lives, these success stories prove that anything is possible with the right plan and the right coach.

Each journey is unique, but they all share one thing in common: commitment to change and the results to show for it.

Life-Changing Results

This is more than fitness—it’s a complete transformation. From the first workout to the best version of yourself, the journey is worth every challenge.

Meet My Clients:

Aaron lost 30kg in 24 weeks, built his own business, and is now the healthiest he’s ever been!

Osaggie lost 25kg in 16 weeks—he can now take the stairs at work and tie his shoes with ease!

Robbie regained his confidence, shed belly fat, and now feels comfortable going to the gym and social events on his own!

Owen dropped 3kg in just 4 weeks after believing it wasn’t possible. Every step forward is a win.

Are you ready to join them and start your own success story? Let’s make it happen together.

IT'S YOUR JOURNEY

BACKED BY THE RIGHT TOOLS

Daily To-Do List

Stay organised and on track with a clear breakdown of your daily goals. From calorie targets to protein intake, this tailored checklist ensures you hit your nutrition and fitness milestones every day.

Customised Workouts

Your workout, your way. Enjoy fully customised training programs that match your goals, equipment, and fitness level. Each session is designed to challenge and empower you to make consistent progress.

Goal-Driven Progress

Every detail matters. With clear metrics and goals, like calorie breakdowns and macro splits, you’ll know exactly what you need to do to stay on track and keep moving toward your targets.

Goal Weight Tracking

Visualise your success with clear, trackable data. Monitor your weight loss journey and celebrate the milestones as you get closer to your goal. Each step forward is proof of your progress.

Long-Term Transformation

Progress isn’t just about the numbers—it’s about the journey. With tools to track your goals over time, you’ll stay motivated and see how far you’ve come as you build sustainable habits for life.

Body Fat Percentage

Track your body composition and celebrate meaningful changes. Seeing your body fat percentage drop is just one way to measure the incredible transformation happening inside and out.

Sustainable Weight Loss

Consistency is key. Watch your hard work pay off as your weight steadily decreases, showing the impact of the personalised strategies and support you’re using.

Tracking for Success

Stay on top of your journey with real data. Watch your progress, adjust as needed, and keep pushing towards your goal with confidence.

Transforming your life isn’t just about hard work—it’s about having the right tools and guidance to make every step count. With years of experience in fitness coaching, I’ve developed the knowledge and systems to create bespoke workout plans, meal strategies, and habits that fit seamlessly into your life.

Through the app I use, you’ll gain access to:

Customised Workouts tailored to your goals, equipment, and fitness level—track every set, rep, and rest period to stay on target.
Personalised Meal Plans designed with your lifestyle and preferences in mind, ensuring sustainable results without sacrificing enjoyment.
Daily Accountability with progress tracking, goal-setting tools, and regular check-ins to keep you motivated and on track.
Community & Support so you’re never alone in your journey. Together, we’ll celebrate your wins and tackle challenges head-on.

With cutting-edge tools and my experience by your side, we’ll make your transformation not just achievable but enjoyable. Every plan is built for YOU—your body, your goals, and your life.

Let’s get started and make your fitness journey as effective and efficient as possible. You’re one decision away from a stronger, healthier, and more confident you

Your Time is Now.

LETS NOT MAKE EXCUSES. LETS MAKE PROGRESS

I’ve been where you are—feeling stuck, unsure where to start, and wanting more out of life. My own journey began as a teenager with a secondhand weight bench and a simple dream: to build a stronger, better version of myself. It wasn’t easy, but with determination, the right tools, and a plan, I transformed my life—and I know you can too.

This isn’t just about building muscle or dropping fat. It’s about taking control, pushing past your limits, and becoming the confident, unstoppable version of yourself you’ve always wanted to be. I’ve dedicated my life to helping men like you create real, lasting change. With years of experience, the best tools, and a personalised approach, I’ll guide you every step of the way.

Together, we’ll design a plan that fits your life—customised workouts, meal strategies you’ll enjoy, and daily accountability to keep you focused. Every milestone, every challenge, every victory will be ours to celebrate as we turn your goals into achievements.

Don’t wait for the perfect moment—make the moment perfect.
Your transformation begins with a single decision: to say yes to yourself. Click below to get in touch, and let’s take the first step together. This is your time. Let’s make it count.

TAKE THE FIRST STEP

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